Values and Beliefs

Socially Responsible Business

Why we do what we do

It's a worthwhile challenge to run a responsible business. Our Reason for Being and our Stewardship Model work together to keep us focused on what really matters – serving your personal care needs and the needs of your community.

"At Tom's of Maine, we've always believed that our goals should include more than just making a profit. We have also worked to operate in a sustainable manner and to be a positive force for good in the communities where we operate. Our philosophical Reason for Being inspires our strategy; our Stewardship Model is a practical tool which guides our decision-making on what belongs in our products, and our Goodness Goals set the path for continuous improvement. We are proud to operate our business in this manner - our employees are passionate about making good products, caring for the planet and supporting communities - and wouldn't have it any other way."

- Nancy Pak, Tom's of Maine General Manager


Tom's of Maine Co-Founders

"When we first started out, this brand-new idea of natural products and sustainable companies seemed a little crazy to some. In the years since, though, more and more people have begun to believe, like we do, that nature can provide many of the health benefits we need — and that companies should minimize their environmental impact while working towards positive change in our communities. Together, we've really started to make a difference!"

- Tom and Kate Chappell, co-founders

From Tom and Kate's family to yours

Tom's of Maine Letter

In 1968, Tom and Kate Chappell left Philadelphia, where Tom worked for an insurance company, and moved to rural Kennebunk, Maine. As part of their goal to simplify their lives, they sought out natural, unprocessed foods and, unadulterated products.

Unable to find natural personal care options for themselves and their children, in 1970 Tom and Kate decided to create and sell their own. They began with a $5,000 loan from a friend and the philosophy that their products would not harm the environment.

From this small start, Tom's of Maine grew and developed into a different kind of company, one based on the belief that people and nature deserve respect. Over the years our product line moved from non-phosphate laundry detergent to natural personal care products such as the first natural toothpaste (1975) and deodorant (1976).

We've grown in size and in 2006, we became part of the Colgate-Palmolive Company. But our simple, direct approach hasn't changed one bit: we listen to what our customers want (and don't want) in their products, we learn how it can be done, and we respond with effective natural, sustainable and responsible solutions.

See what Tom and Kate are doing now.

Browse Images from Early Years »

Working at Tom's of Maine

Having a strong set of company beliefs is only one aspect of what makes Tom's of Maine a special place. Just as important as what we are is who we are: the people who make up our community.

This is the kind of place where everyone knows everyone else, and people aren't afraid to be themselves. Our supportive, team-based environment encourages creative ways of doing business. Our employees embrace our values of natural, sustainable, and responsible; their everyday decisions affect how we run our business at every level.

Our dog-friendly workplace

Lori Smith introduces the loveable regulars at our offices in Kennebunk, Maine.


Press Releases - View By Year

Tom's of Maine in the News

Browse Media Mentions »


Contact Us

My name is Patti Murphy, and I am the Tom's of Maine Citizen's Advocacy Team Leader. If you are a consumer with a product, ingredient, or company question, or you just want to tell us how we're doing, we are here to help! If you are a retailer, a member of the press, interested in working for Tom's, or looking for a sponsorship or donation, you'll find more specific information below.


We love hearing from the people who use our products, and you can contact us in several ways:

Live Chat:

Live Chat with us between 8am-5pm Monday to Friday (EST)

Email us:

Click here to email us.

Call us:

If you are a consumer with a question, please call our Citizen's Advocacy team at 1-800-FOR-TOMS (800-367-8667) toll-free in the United States and Canada.

Visit us via Social Media

We'd love for you to follow us on Facebook, Twitter and Instagram.

Send us a letter:

Tom's of Maine
Consumer Dialogue Department
302 Lafayette Center
Kennebunk, ME 04043

If you're in the UK:

Tom's of Maine, Ltd.
PO Box 1873
Salisbury, UK

Fax us:


Retailers and wholesale distributors

Questions from retailers about existing orders may be e-mailed to, or call us at 1-800-985-1188, then press "4".

If you work in a health food store and want to open a retail account or place an order, please call our broker partner Acosta Natural/Specialty Sales at 973-804-6200 ext.6216. You can also fax your order to 1-888-338-4782.

If you have more general ingredient or packaging questions, feel free to contact our Citizens’ Advocacy Team at 1-800 FOR TOMS (367 8667)


If you are a member of the media, please visit our Newsroom.


If you are interested in working for Tom's of Maine, please visit our Careers page.

Sponsorships and product donations:

In our eyes, spreading goodness is always worth while, and we appreciate your interest in reaching out to Tom's for your events and programs. However, we are not accepting any sponsorship requests at this time. We invite non-profits to follow us on Facebook to keep updated on new programs and goodness initiatives.

All others:

To reach our headquarters, please dial 1-800-985-1188 for a company directory.